Expedia: Usability Analysis
The study explored and compared the usability of Expedia's website and their mobile app. We designed and conducted usability sessions to gather user-centric data. Finally, we made design recommendations, based on our analysis of the data.
The full report is available here.
Identified basic tasks a user would perform on Expedia (mobile, website).
Defined scenarios and tasks based on the findings.
Conducted Cognitive Walkthrough & Heuristics on both platforms.
Drafted a test script that encompasses every scenario and task.
Conducted a pilot run and recruit participants to participate in user evaluations.
Recruited participants to participate in user evaluations.
Conducted user evaluations.
Analyzed video recordings and transcribe user quotes for qualitative data.
Analyzed video recordings to gather quantitative data such as number of clicks, time on task etc.
Created an Expert Usability Evaluation Report with detailed explanation of the issues encountered and recommendations.
My Key Contributions
Administration of User Study
AZ Screen Recorder
Click Points Tracker
Tasks and User Demographics
System Usability Scale Results
Other Quantitative Results
Time on Task
Overview of Issues and Recommendations
The full report can be viewed here